01Deliveroo
The Demonic Butchery
Halloween / interactive buildA scream-powered vending machine that turned a Halloween treat into a street-level spectacle.
Scream. Receive pie.
Brand activation buildsMade to
Made to
be felt.
Working machines, pop-ups and stunts that get brands off the screen and into the world.
02Deliveroo
Liza the Deli & Friends
Food / pop-up experienceA colourful two-day pop-up serving icon-themed treats and making a digital brand impossible to miss.
Hundreds of treats served
03Direct Line
The Friendship Test
Live experience / campaignA high-octane quiz: get it wrong and your friend takes the plunge. Covered by PR Week, Metro & OK!
Wrong answer? Splash.
04Deliveroo
Gull Watch
Campaign / a little inventionAn offbeat campaign that turned a familiar seaside nuisance into a conversation.
140+ UK outlets
05Beavertown
Alien-crafted sand art
Physical spectacle / PRMysterious alien-code sand art on a Welsh beach — for Beavertown beer.
UFO patterns.
06Currys × Wingstop
The De-Boner
April Fool’s / working buildA working wing De-Boner built in 21 days to make an April Fool’s story feel real.
1.5M+ streams in 24 hours
07Direct Line
The Electric Village
Miniature build / campaignA model village kitted out with miniature EV charge points and branded little cars.
Big idea. Tiny scale.
From thought to thingWe don’t just think it.
We don’t just think it.
We build it.
Ideation. Prototyping. Production. The hands-on work that brings an idea into the world.
Built with Magic Number.
Collaborative builds delivered with our partners at Magic Number — partner work, not Strange Thoughts solo case studies.
08O2
Wear la Rose
Partner collaboration with Magic NumberAn oversized framed artwork, out in the world across Paris and London for O2’s Wear la Rose campaign.
Art on tour.Good company.
